TRENDS IN THE DEVELOPMENT OF THE “AITYSH” GENRE IN THE MODERN CONTEXT

Abstract

Aitysh is an art that occupies a special place in the national culture of the Kyrgyz people. As part of the cultural heritage, it requires protection, preservation and transmission to the next generations. And in the age of technology development, it is necessary to use innovations to maintain, improve and popularize the folklore duel among the younger generation. And the purpose of this study is to analyze the changes that Aitysh has undergone in different periods of the history of the Kyrgyz people. Special attention is paid to the ways of adapting a verbal duel to modern conditions. The study revealed that the preservation of cultural heritage through the introduction of new technologies not only contributes to its protection, but also develops critical thinking skills among the younger generation.