TRENDS IN THE DEVELOPMENT OF MODERN MANAGEMENT IN THE CONTEXT OF THE DIGITAL ECONOMY

Abstract

Relevance. The article examines the development trends of modern management in the context of the digital economy, its features, and transformation processes. The relevance of the study is determined by the rapid development of digital technologies and the need to transform traditional approaches to organizational management. The research problem is to identify the main challenges arising in the management system under the conditions of the digital economy and to substantiate effective ways to solve them. The purpose of the article is to analyze current trends in management development and assess the impact of digital technologies on managerial activities. The study employs methods of analysis, comparison, generalization, and a systems approach. The results show that the use of digital technologies improves management efficiency and decision-making processes; however, it also creates challenges related to information security, human resources, and technological dependence. The study concludes that the development of digital competencies and innovative management mechanisms is essential for sustainable organizational development.