DIGITALIZATION OF THE BANKING SECTOR OF THE ECONOMY: PROBLEMS AND WAYS OF IMPROVEMENT

Abstract

Relevance: this article discusses some of the problems and ways to improve the digitalization of the banking sector of the economy, or rather the process of promoting Internet banking of banking services. Research objectives: to reveal the relevance of digitalization of banking services in the economy, to identify the advantages and disadvantages of banking digitalization. Materials and methods of research: a SWOT analysis of Internet banking in the activities of commercial banks is being carried out. Results of the study: implementation of an economic assessment in the implementation of banking products and the development of proposals for improving the work of commercial banks. Conclusions: in order to improve the digitalization of the banking sector of the economy, it is necessary to develop bank strategies with the widespread use of remote banking services (hereinafter RBS), which is important, especially in the context of the global financial crisis, the intensification of competition between commercial banks and the correct use of Internet banking in the banking services market.